Kingston Search Engine Optimization

Search Engine Optimization

Search engine optimization is a combination of on-site and off-site optimization. On-site optimization involves keyword research and the production of keyword-rich text. Off-site optimization primarily involves link building, which is explained below.

Link Building

There are many ways to build links. Organic link building is the best, most sustainable method of link building and Develevation is happy to consult with you regarding organic link building strategies. However, organic link building is often a very difficult and time consuming process, and for websites with little to no online presence to begin with, it is almost impossible. Luckily, there are other options:

  • Social Bookmarking

    Social bookmarking is the process of storing and sharing interesting and memorable content with other people online. By submitting social bookmarks to these sites (such as Stumbleupon, Digg and Reddit), you will be able to increase your online presence.

  • Directory Submission

    There are millions of web directories online, which attempt to categorize the massive amount of content that’s available out there. Often, directories rank quite highly for the keywords you’d like to receive traffic for. That means that achieving a listing within a directory can help provide traffic.

  • Press Release Submission

    Press releases are a great way to gain exposure and produce relevant back-links. We submit your press releases to press release distribution services which then release your story to hundreds of news sites.

  • Article Marketing

    Article writing and submission has become one of the most popular ways of promoting your website. Readers get information they seek, the site hosting the article gets a share of the revenue and your site gets targeted traffic and back links. Everyone wins!

  • We take search engine optimization very seriously at Develevation. Individual results will depend on your competition and realistically, you won't be able to outrank a competitor who has invested thousands of dollars into SEO, especially if they’ve been around longer. However, there are always many categories and keywords that will complement your business quite nicely and will have less competition. We’ll work with you to manage expectations and focus on keywords that will bring you results.